Who Is It For?

The Tradeshow Traction solution is great fit for:

  • Small to Medium-Sized Enterprises (SMEs) in B2B Industries: Companies seeking strategic marketing to generate high-quality leads and drive business growth through tradeshows and conferences.
  • Technology Startups: Emerging tech companies looking to attract investors, partners, and customers through targeted tradeshow marketing.
  • Organizations Launching New Products & Services: Businesses aiming to generate excitement and market adoption for their latest innovations.
  • Professional Associations and Industry Groups: Organizations striving to enhance member engagement, promote industry standards, and expand their network through tradeshow participation.

What it Accomplishes

The Tradeshow traction solution ensures your brand significantly impacts tradeshows, conferences and industry events, attracting potential customers and driving business growth.

Integrated CRM Systems

Develop integrated event marketing strategies and plans to ensure your brand stands out in the crowd, attracting more attention and increasing recognition.

Effective Lead Generation

Create highly targeted pre-show campaigns and post-show follow-ups to help attract high-quality leads and convert them into loyal customers, optimizing your sales funnel.

Increased Audience Engagement

Craft compelling booth materials, impactful thought leadership content and targeted visibility campaigns to foster deeper connections with your audience.

Maximized Marketing Impact

Strategically focus efforts and maximize marketing budgets to ensure every dollar spent on event marketing delivers results.

Comprehensive Performance Insights

Utilize detailed reporting and analytics to provide insights into lead quality, conversion rates, and campaign effectiveness to refine strategies and improve future marketing efforts.

What It Includes

The Tradeshow Traction program is designed to meet the needs of your specific business, covering a range of projects and tasks which could include:

  • Pre-show campaign planning
  • Creative content development
  • Strategic marketing execution
  • Personalized post-show follow-up 
  • Performance analytics and reporting

How It’s Worked for Our Clients

The Tradeshow Traction solution has enabled companies to maximize their investment at tradeshows and conferences, building awareness and interest and booking meetings before, during, and after the event.


Case 1: Prepare & Capture

We supported Bits in Glass with their event marketing planning to transform their tradeshow presence. Our team crafted content for pre-show campaigns, designed eye-catching booth materials, and created engaging content to attract high-quality leads.

Why People Choose Able & Howe

Our clients choose us because we deliver measurable results through our fractional leadership packages. Able & Howe’s leadership executives focus on identifying critical opportunities and fostering alignment between the C-suite and employees, ensuring effective resource allocation towards goal achievement. By leveraging your existing internal capabilities, we maximize your investment and enhance it with support from the Able & Howe execution team. This collaboration ensures seamless integration and timely achievement of objectives.