Who Is It For?

The Startup Launch solution is suitable for:

  • Emerging Startups: Newly formed companies looking to establish a strong market presence from the outset.
  • Tech Innovators: Tech-driven ventures aiming to disrupt their industry with innovative products and need a tailored go-to-market strategy.
  • Growth-Focused Founders: Businesses with a vision for rapid growth requiring expert guidance to scale effectively.
  • Early-Stage Investors: Investors seeking to ensure their portfolio companies have a well-planned and executed market entry to maximize return on investment.

What it Accomplishes

The Startup Launch solution fuels brands with strategic direction, preparing your business to launch impactfully, generate buzz, and create positive momentum toward growth:

Conduct Thorough Market Research

Conduct thorough market research to understand the target market, competitive landscape, and customer needs to make informed decisions and strategic plans.

Develop a Compelling Brand Identity

Create a distinct and cohesive brand image, including a logo, tagline, and messaging that resonates with the intended audience.

Craft a Compelling Business and Marketing Plan

Outline clear goals, strategies, marketing projections, financial projections, and operational plans to guide your business toward success.

Build an Online Presence

Establish a professional website and set up social media profiles to ensure the brand’s accessibility and visibility online.

Plan a Marketing Strategy

Design an integrated marketing plan that includes various channels such as social media, email marketing, and public relations to maximize reach and impact.

What It Includes

Tailored to your business’ unique needs, the Startup Launch solution encompasses a range of projects and tasks, which can include:

  • Market analysis
  • Brand positioning
  • GTM strategy & plan
  • KPI frameworks
  • Customer persona development
  • Customer journey mapping

Why People Choose Able & Howe

Our clients choose us because we have a deep understanding of how to properly assess the market and transform a brand to be better positioned to acquire new customers. We create true, tangible results by effectively combining fractional leadership strategy with expert-level execution. By leveraging your internal capabilities and being supported by the Able & Howe execution team, we can efficiently allocate your resources to achieve your goals on time.