Who Is It For?

The Precision ABM solution is customized to meet the needs of your business, covering a range of essential projects and tasks aimed at creating personalized and impactful interactions:

  • B2B Enterprises: Companies looking target high-value accounts, improve sales alignment, and achieve higher ROI.
  • SaaS Companies: Technology firms aiming to drive customer acquisition, expand user bases, and reduce churn.
  • Professional Services: Firms seeking to connect with key decision-makers, enhance client relationships, and increase account value. 
  • Manufacturers: Businesses looking to enhance partnerships, increase account value, and streamline sales cycles. 

What it Accomplishes

The Precision ABM solution is designed to deliver targeted, high-impact results through focused account-based strategies and expert execution.

Enhanced Targeting and Personalization

Utilize advanced account analytics to identify high-value accounts and deliver personalized content that resonates with key decision-makers.

 

Sales and Marketing Alignment

Foster collaboration between marketing and sales teams to ensure cohesive strategies and seamless execution.

Improved Account Engagement

Develop and implement tailored campaigns that drive deeper engagement with target accounts and build stronger relationships.

Higher Conversion Rates

Optimize marketing efforts to increase conversion rates and accelerate sales cycles through focused and personalized outreach.

Measurable ROI

Track and measure the effectiveness of ABM campaigns to ensure maximum return on investment and refine strategies for continuous improvement.

What It Includes

The Precision ABM solution is customized to meet the unique needs of your business, covering a wide range of essential projects and tasks:

  • Account-Based Marketing strategy development
  • Target account identification and segmentation
  • Persona development
  • Content strategy and creation
  • Multi-channel campaign execution
  • Sales and marketing alignment workshops
  • Performance analytics and reporting

How It’s Worked for Our Clients

The Precision ABM solution has enabled companies to maximize their investment to target and acquire sales-qualified leads to drive up their bottom line.

Case 1: Build & Prepare

BIG aimed to develop an ABM strategy to penetrate new markets for their managed services and software solutions. We crafted an ABM playbook, developed an Ideal Customer Profile (ICP) and buyer persona, and created a comprehensive report and landing page for a highly targeted niche. This established a strong foundation and framework for future campaign execution.

Case 2: Align & Engage

We developed an ABM pilot program to assist Yeti Snow in expanding their reach for their SaaS platform. Collaborating closely with their sales and operations teams, we developed an Ideal Customer Profile (ICP) and buyer persona tailored for enterprise clients. Leveraging market research and third-party data, we curated a target Account List (TAL) and executed a personalized email and outreach cadence.

Why People Choose Able & Howe

Our clients choose us because we deliver measurable results through our fractional leadership packages. Able & Howe’s leadership executives focus on identifying critical opportunities and fostering alignment between the C-suite and employees, ensuring effective resource allocation towards goal achievement. By leveraging your existing internal capabilities, we maximize your investment and enhance it with support from the Able & Howe execution team. This collaboration ensures seamless integration and timely achievement of objectives.