Personalization - it’s not about first/last name. It’s about relevant content.

- Dan Jak

Who Is It For?

The Email Engagement solution is excellent for:

  • Ecommerce Businesses: Companies looking to increase online sales, enhance brand awareness and improve customer loyalty and retention.
  • Local B2C Businesses: Companies seeking to strengthen their local market presence, boost foot traffic, and nurture customer relationships and engagement.
  • Professional Services: Service providers aiming to enhance client communications, increase sales, and foster client loyalty.
  • Non-Profit Organizations: Not-for-Profit organizations seeking to enhance donor communication, increase fundraising effectiveness, and promote advocacy.

What it Accomplishes

Our Email Engagement solution is designed to deliver exceptional interaction and impactful and measurable results through tailored strategies and expert execution.

Precision Targeting

Utilize advanced segmentation to deliver tailored content that resonates with each recipient, improving relevance and engagement.

 

Compelling Messaging

Craft persuasive email content, subject lines, and calls-to-action (CTAs) that drive higher click-through and conversion rates.

Increased Conversion Rates

Implement rigorous testing and optimization strategies to boost conversion rates and achieve higher ROI from campaigns.

Actionable Insights

Track key performance metrics such as open rates and conversions, using advanced analytics to refine strategies and enhance campaign effectiveness.

Continuous Improvement

Iterate and improve email campaigns based on performance insights, ensuring sustained interaction and measurable results over time.

What It Includes

The Email Enagagement solution is tailored to meet your organization’s unique needs, encompassing a variety of essential projects and tasks including:

  • Comprehensive email audit
  • Strategic email campaign development
  • Creative content creation
  • Performance analytics and reporting
  • Ongoing optimization and refinement

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How It’s Worked for Our Clients

The Email Engagement solution has enabled companies to improve their prospects and customer engagement to drive up overall conversion and retention.

 

Case 1: Analyze & Capitalize

We analyzed and segmented their first-party customer data to build personalized email marketing funnels to nurture and retain them. Through the segmentation we identified key traits such as first brand purchased that typically correlated with strong brand loyalty. With the limited team resources we focused on driving in more traffic related to high brand loyalty and then developed unique email marketing campaigns to best increase their lifetime value. This integrated approach between advertising, data analysis, and email marketing enabled them to increase their 1st purchase rate by 46% and the percentage of people who order 3x or more by 37.5%.

Case 2: Migrate & Nurture

We worked with Yeti to perform an email marketing overhaul, beginning with the migration from their existing email marketing platform to Hubspot. We developed new, visually appealing email templates, designed to improve user engagement and better align with Yeti’s brand identity which increased engaged email sessions by 293%. Our team worked with Yeti’s sales, customer success and operations teams to craft detailed workflows for lead capturing and nurturing, for a seamless journey from initial contact to conversion increasing email conversions by 300%. In addition, we executed a series of targeted email campaigns, including promotional offers to reduce seasonal churn and win-back campaigns to re-engage lapsed customers.

Why People Choose Able & Howe

Our clients choose us because we deliver measurable results through our fractional leadership packages. Able & Howe’s leadership executives focus on identifying critical opportunities and fostering alignment between the C-suite and employees, ensuring effective resource allocation towards goal achievement. By leveraging your existing internal capabilities, we maximize your investment and enhance it with support from the Able & Howe execution team. This collaboration ensures seamless integration and timely achievement of objectives.

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