Part-time CMO; Full-Time Success

 

Nothing is more critical to your business’s success than a robust marketing strategy that drives tangible results for your business. However, it can be hard to justify the expense of a full-time chief marketing officer, especially if you are a smaller or fledgling organization.

That is where a fractional chief marketing officer comes in. A fractional CMO works with your company on a contract or part-time basis to provide the support you need to craft and execute effective marketing plans that are tailored to your business.

What Are Fractional CMO Services?

Fractional CMO (Chief Marketing Officer) services represent a strategic partnership allowing businesses access to professional marketing leadership at critical stages in their growth. This includes proven strategy, planning, budgeting, and oversight of your marketing operations. Our fractional CMO services can also include the management of your internal team or even another agency.

Fractional CMO is a flagship service of Able & Howe’s In-source Marketing Model™.

Able & Howe’s Approach to
Fractional CMO

Our goals are the same: set your brand apart and start generating positive return from your marketing. Brands that accomplish this follow a proven methodology. Able & Howe fractional CMO services will bring this method to your business and manage the process that leads your team into alignment. This is our process in action.

The Sprint Cycle

As a fractional CMO agency, we work in sprints – a set period of time to accomplish the most pressing actions that will take your company to the next level. The purpose of each sprint is known across your organization. Each revolution brings more of our fractional agency’s knowledge into action. This is paired with our industry-leading knowledge of measurement, data usage, and analytics tracking to create an environment of accountability and order.

The Marketing Stack

Your marketing stack comprises every component of your marketing. This includes your offer, tech, talent, processes, and knowledge. Every facet of your marketing stack affects your ability to thrive. By factoring in every component of your stack, Able & Howe is able to prioritize which areas need the most attention. A recurring marketing stack audit at the beginning of each sprint cycle ensures that your team’s time and energy are always funnelling toward the highest-impact areas of your business.

Product / Service

Your product and service are at the core of your marketing. It must be great for your marketing and brand to be perceived as authentic.

Brand Message / Positioning

You define your place in the market. The story you tell must be unique, relevant, and consistent.

Marketing Assets

Your consumer-facing assets tell your story. You must know which assets to create, improve, keep, or toss – be it a webpage, video, or social influencer.

Marketing Funnel

Your consumer-facing marketing strategies are your bridge from message to market. Your points of contact must be timely and targeted.

Investment Tracking

Informed marketing is your pass to growth. Your investments should be secured by powerful analytics and measurement systems – for both digital and traditional media.

Talent

Your team consists of internal and external talent. You must attract, retain, and motivate your in-house team, while connecting with the industry’s finest agencies and vendors.

Tech Stack

Great marketing strategies are useless without the systems and people to support them. Your tech stack must push the limit of what the modern landscape can offer – which is a lot.

Sales Process

Marketing is useless without the means to close the deal. Your sales process should seamlessly integrate with your marketing efforts.

Knowledge Management

Knowledge management is the only tool that can prevent the same mistake from happening twice (or more). Your business must become a knowledge organization to begin benefiting from your failures.

Part-time CMO; Full-Time Success

Our fractional CMO can help you create and implement strategies that align with your goals, target the right audience, and increase brand visibility. See why more small and midsized businesses are investing in part-time chief marketing officers.

 

More Accessible to Growing Businesses

As a small or medium-sized business owner, you may have fewer resources than your larger competitors. Our fractional CMOs bring invaluable insights to your business without requiring a full-time commitment. 

Scalable Marketing Solutions

Our CMOs can help your business stay agile, competitive, and relevant in today's dynamic marketplace. Our flexible solutions are designed to grow your business, whether you are launching a new product, entering a new market, or expanding your brand presence. 

Diverse Experience Across Many Industries

A CMO with diverse experience across various industries brings a fresh perspective to transform your marketing efforts. Our exposure to different markets, consumer segments, and competitive landscapes can enrich your marketing strategies and lead to innovative approaches that set your business apart.

How Our Fractional CMO Services Work

It’s more than just expert marketing consultation, it’s strategy, execution, and deliverables.

Step 1: Assessment & Research

We start with an initial consultation with stakeholders to review your current strategy and see what’s working and what’s not.

Step 2: Build Your Marketing Strategy

Based on what we uncover, we then build an effective marketing strategy and timeline.

Step 3: Execute on the Marketing Timeline

Key actionables and tactics are completed on a timeline with your in-house team or in combination with our fractional marketing team.

Step 4: Generate Outcomes & Results

Our strategies are designed to provide tangible outcomes. Brand assets, measurable results, leads, sales, and more.

How Much Does a Fractional CMO Cost?

The cost a fractional CMO varies depending on the years of experience and specialization in particular industries. Fractional CMO services are charged at an hourly rate starting at $250 per hour. For companies looking for a combination of leadership strategy and execution, we recommend to look at our fractional MDS service.

Hiring a Fractional CMO

After an initial consultation, Able and Howe will match you with ideal fractional CMOs for you to choose from. These CMOs have been pre-vetted to ensure you are getting effective leadership expertise. By hiring a fractional CMO from Able & Howe, if you require any execution work, this process is integrated with our fractional marketing execution services – enabling you to deploy faster than ever.