Real Results with Real Business Impact

Large Appliance Recycling expanded its reach and awareness by launching its first TikTok Ads campaign, driving significant engagement and high-intent traffic to its program website.

 

 

Achieved a CTR of 19.29% within four months of launching

Large Appliance Recycling

Decreased cost per conversion by 30% in the first four months

Large Appliance Recycling

Reduced cost per click by 42% across all active campaigns

Large Appliance Recycling

TIKTOK ADS THAT TURN ATTENTION INTO ACTION

TikTok isn’t just a place for entertainment; it’s where trends begin and buying decisions are made. Our campaigns meet people where they’re already engaging and guide them toward action.

 

If you recognize any of these challenges, we can help.

 

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You want storytelling that converts.

Even if CPC is similar to Meta, TikTok’s video-first format lets you tell a compelling story, engage users, and nurture them before they even visit your website.

 

Your competitors are already on TikTok.

We help you launch, scale, and outperform them with more intelligent targeting and creative guidance.

 

You want cost-efficient reach.

TikTok’s CPM is often 50% less than Meta, letting you get in front of more people for less.

 

You want rapid feedback on new products or offers.

TikTok enables rapid learning cycles, allowing you to iterate and scale with confidence.

 

You’re not sure what kind of content will work.

We analyze performance trends and provide clear, creative recommendations to ensure your ads remain relevant and continue to deliver results.

 

 

Accelerate AI Learning and Scale Up Fast

Our Methodology

Our TikTok Ads methodology is designed to accelerate learning, double down on what works, and scale quickly.

  • We identify TikTok ad trends in your industry and guide creative concepts to test for maximum early performance
  • We use real-time data to quickly pinpoint top-performing ads so you can double down on what works
  • We continuously analyze results and adjust targeting, bidding, and ad formats to keep campaigns efficient and ready for growth

 

 

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WHAT’S INCLUDED

Every TikTok engagement includes end-to-end campaign strategy, setup, creative recommendations, and continuous optimization to drive better results at lower costs.

 

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Research & Strategy

We analyze trends, audience behaviours, and competitors to build campaigns that connect and convert.

 

Conversion Tracking & Campaign Setup

We set up conversion tracking, plan campaigns, build audiences, and provide creative recommendations to launch confidently and start driving results from day one.

 

Campaign Optimization & Creative Direction

We refine targeting and budgets to maximize ROI, and provide ongoing recommendations for creative updates based on live performance data.

 

Performance & Insight Report

We deliver actionable insight reports, not just metrics, so you know what’s working and what’s next.

 

 

Success Stories

Here’s how we’ve helped organizations drive engagement and measurable results with TikTok Ads.

 

 

Driving Contest Sign-Ups & Participation

We helped Return-It promote their Return-It to Win-It contest on TikTok to increase both contest entries and Return-It Express account sign-ups. Using short, energetic videos and clear, incentive-based messaging, the campaign captured attention and motivated viewers to take part. By optimizing creative hooks, CTAs, and targeting toward users most likely to engage, we achieved a 122% in contest sign-ups. The campaign maintained a strong momentum, driving steady sign-ups throughout the contest period.

Expanding Reach & Awareness

TikTok was a new platform for the Large Appliance Recycling program, and we developed a strategy focused on reaching homeowners and others likely to recycle their old appliances now or in the future. Our approach combined educational content with quick, visually engaging videos that showed how simple it is to recycle responsibly. The creative resonated strongly with users, achieving a 13.86% CTR and accounting for nearly 30% of all engaged sessions on the site. The campaign established TikTok as a powerful new awareness channel for driving engagement and participation in the recycling program.

Anyone can post a TikTok ad. Few know how to structure it to convert. We’ve distilled the creative sequence that makes viewers feel, remember, and act — transforming seconds of attention into real business results.

- Anita Lo

Frequently Asked Questions

Thinking about TikTok Ads or improving your current campaigns? Here are answers to the most common questions businesses ask us.

 

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How much do TikTok Ads cost?

TikTok Ads require a minimum budget of $50 per day at the campaign level. While this is enough to get started, most brands achieve stronger performance and faster optimization with a daily budget of $50–$100. We’ll recommend the optimal budget based on your goals, audience size, and how quickly you want to scale.

 

Do I need to create TikTok videos myself?

You’ll need creative assets, but we make the process easy. We provide clear direction on what to produce, recommend styles and messaging based on performance data, and can create select assets with our illustrator when needed. Additionally, our video editor can help you splice and transform your footage into engaging, TikTok-ready videos that capture attention and drive results.

 

How long does it take to see results?

Most campaigns start generating data within the first 48 hours. We typically see meaningful performance trends within 7–30 days, which allows us to make informed optimizations and scale what’s working quickly.

 

What if I’ve never advertised on TikTok before?

We handle everything from account setup to campaign configuration, so you can launch confidently and start learning what works without wasting budget.

 

How do you measure success on TikTok?

We focus on what matters most: conversions. We track the number of leads, purchases, or sign-ups generated by your campaigns and monitor the cost per conversion to ensure efficiency. Engagement metrics, such as views and clicks, are secondary indicators that we use to fine-tune performance along the way.

 

Request a Free Audit

Our team will take a close look at your campaigns, website, or analytics to uncover hidden growth opportunities.

 

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