The Results of a Strategic SEO Program

In the first year of SEO, traffic to LargeApplianceRecycling.ca grew quickly. More importantly, it reached the right people. British Columbians found the program, used the locator tool, and took real steps toward responsible recycling.

 

Achieved 2nd position ranking in Google SERPs within the first 2 months

Collection site locator usage increased 177% from organic traffic

New users increased 204.34% YoY 177.43% from organic traffic

SEO Turns Missed Opportunities into Measurable Wins

If any of these signs sound familiar, SEO can help close the gap. From declining traffic to rising ad costs, we turn missed opportunities into long-term growth and measurable results.

 

If you recognize any of these challenges, we can help.

 

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Your Leads Depend on Ads

We help you build a second growth engine that reduces long-term acquisition costs.

 

Competitors Outrank You

We identify where you’re losing traffic and help you reclaim key search positions.

 

Traffic and Leads Dropped

We uncover the causes, fix the gaps, and rebuild consistent performance

 

Your Site Isn’t Selling

We optimize your pages so they’re easier to find, easier to trust, and more likely to convert.

 

You Want Better Lead Quality

We bring in high-intent searchers already looking for what you offer.

 

You Need a Scalable Strategy

We build SEO systems that compound over time and support long-term profitability.

 

Accelerate AI Learning and Scale Up Fast

Our Methodology

Our approach is built to get results without the guesswork. Every engagement follows a clear process that connects strategy, execution, and measurable growth.

  1. We audit your site, analyze competitors, and map out a search plan built around your goals.
  2. We handle the technical fixes and content improvements needed to rank and attract qualified traffic.
  3. We measure performance and tie results to real business impact, not just traffic.

 

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WHAT’S INCLUDED

SEO is more than just keywords. We focus on the technical and content work that helps you get found, attract the right traffic, and turn visitors into clients.

 

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SEO Audit and Opportunity Mapping

We assess your current search performance, review how competitors are ranking, and identify missed keyword opportunities. This includes a technical scan, keyword gap analysis, and UX comparisons to shape a tailored SEO strategy.

 

Technical SEO

We fix the backend issues that affect how search engines crawl and rank your site. This includes indexing errors, site speed, mobile performance, structured data, and other technical blockers.

 

Content Strategy and Optimization

We improve your existing content and identify opportunities to target high-intent keywords. This includes on-page SEO, metadata, copy recommendations, and aligning content with search demand.

 

Performance Reporting

You receive clear, regular reporting that connects search activity to business outcomes. We track traffic, rankings, lead flow, and site engagement so you know what is working and where improvements are being made.

 

Ongoing SEO Support

We continue to refine your SEO strategy as search evolves. This includes adapting to algorithm updates, changes in user behavior, and the growing influence of AI-generated results. Our focus is to keep your content relevant, structured, and easy for both search engines and AI systems to understand.

 

Success Stories

Here’s how we’ve helped businesses overcome growth challenges and achieve greater performance with SEO.

 

Setup & Augment

Able & Howe partnered with Yeti Snow to facilitate a digital marketing transformation through a comprehensive ASP (audit, strategy, and plan) project. In addition to migrating their CRM and marketing automation from Constant Contact to HubSpot, we implemented a targeted SEO program to improve off-season discoverability and long-term visibility. We also updated the website to support engagement, launched a focused ABM strategy, and introduced advanced analytics to track lead quality and market share growth.

Foundation & Growth

After a focused diagnostic sprint, Able & Howe helped a national franchise rebuild its marketing foundation in just three months. We aligned strategy with business goals, relaunched paid media with full-funnel tracking, implemented a new SEO program, and rebuilt messaging across channels. With new systems in place and visibility on the rise, the franchise saw a 44% lift in organic traffic and a clear path to scalable growth.

SEO success starts by capturing the lowest-hanging opportunities that drive traffic, leads, and sales before tackling resource-heavy initiatives. For new projects, it means building on the right foundation, from smart site architecture to clean, fast-loading code, with developers who understand the nuances that search engines reward.

Frequently Asked Questions

SEO works best when it’s led by people who know what to look for and what to act on. Our team brings expert strategy, hands-on execution, and clear reporting. We also stay up to date with every major Google update and the evolving role of AI in search.

 

 

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Does SEO actually work for businesses like mine?

Yes, when it’s done properly. We focus on helping you rank for the terms your customers are already searching, which brings in qualified leads without relying only on ads.

How long will it take to see results?

Most businesses see early movement within 90 to 180 days, but real momentum builds over time. SEO is a long-term strategy that compounds with consistency.

What exactly are you doing each month?

We handle technical fixes, optimize key pages, and build content around the terms that matter to your customers. Our focus is on work that improves how you’re found and how often people choose you.

I already run Google Ads. Do I still need SEO?

Ads can get you clicks, but SEO builds equity. Investing in both gives you faster results now and sustainable growth that doesn’t disappear when the ad budget is off.

Do I need to write blog posts?

Not necessarily. We focus on the content that drives leads, like service pages, product pages, and high-intent search terms, not just blog traffic.

How will I know if it's working?

You’ll get clear updates that show traffic growth, better rankings, and more leads over time. We connect the work to real business outcomes, not vanity metrics.

With AI tools and Google’s AI Overviews, is SEO still worth it?

Yes, and it’s more important than ever. Search is changing, but the goal is the same: helping your business show up when people are actively looking for what you offer. We structure your content so it’s clear, relevant, and easy for both search engines and AI systems to understand and surface in the right context.

What is SEO?

SEO, or Search Engine Optimization, is the practice of improving your website so it ranks higher in search engine results on platforms like Google and Bing. The goal is to attract more organic traffic without paying for ads. SEO focuses on making your site visible, relevant, and trustworthy for both search engines and users. Modern SEO also includes optimizing your website for AI-powered tools such as large language models, including ChatGPT and Gemini.

How does SEO work?

SEO helps search engines find, understand, and index your website so it appears for relevant searches. Search engines then rank your pages based on relevance, authority, and user experience. Strong SEO can generate consistent, free traffic when users click on your website in search results.

What is an SEO agency?

An SEO agency is a professional company that helps businesses improve their rankings in search engines to attract more organic traffic. These agencies handle strategy, content optimization, technical improvements, and link building to increase visibility and generate measurable results.

What do SEO agencies do?

SEO agencies improve a website’s visibility on search engines by conducting keyword research, optimizing content and site structure, fixing technical issues, building high-quality backlinks, and tracking performance. Their work helps businesses grow organic traffic, attract qualified leads, and increase revenue.

How much does SEO cost?

Doing SEO on your own does not require ad spend, so there is no direct cost beyond your time and effort.

How much does an SEO agency cost?

SEO agency pricing varies based on experience, services, and project scope. Agencies that provide tailored SEO services, including keyword strategy, content optimization, technical improvements, and link building, typically charge from 1,500 USD per month or more, depending on complexity and business needs.

Why hire an SEO agency?

Hiring an SEO agency provides expert guidance to increase your website’s visibility and attract more qualified, free traffic from search engines. Agencies save you time, help avoid costly mistakes, and use proven strategies—including keyword research, content optimization, technical fixes, and link building—to grow leads and revenue faster than managing SEO on your own.

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Our team will take a close look at your campaigns, website, or analytics to uncover hidden growth opportunities.

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