Real Results with Real Businesses

Art of Skin Care overcame their growth plateau and grew substantially as a business as a result of our performance marketing services.

 

 

Boosted non-branded ROAS from 4.5 to 10.8

Reduced cost per new customer by 25%

Achieved ROAS 6.5 with new brand in 1 month

GOOGLE ADS THAT TURN BUYING INTENT INTO RESULTS

If you’re ready to capture demand and not just create it, Google Ads gets you in front of people who are actively searching for what you offer. It’s not about awareness. It’s about showing up when it matters most.

 

If you recognize any of these challenges, we can help.

 

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You don’t have the budget to build brand awareness for months.

Google targets people with high intent — so you reach buyers who are already comparing solutions, not just browsing.

 

You need people who are already looking for what we sell.

Google Ads puts your business in front of people actively searching for your product or service.

 

You want more calls and inquiries from local customers.

Google Ads helps you show up when nearby customers search for services you offer.

 

You need more qualified leads for your sales team.

Google Ads can drive consistent leads from people interested in what you do.

 

People visit your website but don’t take action.

Google Ads can bring them back and encourage them to call, book, or buy.

 

 

Accelerate AI Learning and Scale Up Fast

Our Methodology

Our Google Ads methodology is built to accelerate learning, prioritize high-potential opportunities early, and scale what works fast.

  1. Implement both micro and macro conversions to give Google’s AI the right signals from day one
  2. Test a range of high-potential keywords to uncover early performance trends
  3. Rapidly narrow in on winners using data and instinct to drive efficient scaling

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WHAT’S INCLUDED

Every engagement includes full campaign setup, conversion tracking, keyword research, ad creative, and ongoing optimization. We structure everything to accelerate learning, improve performance, and scale efficiently through Google’s AI.

 

Book a Discovery Call Get a Free Audit.

Research & Strategy

We identify high-intent keywords and analyze competitors to build targeting and messaging that drive efficient, high-performing campaigns from day one.

 

Conversion Tracking & Campaign Setup

We identify high-intent keywords and analyze competitors to build targeting and messaging that drive efficient, high-performing campaigns from day one.

 

Campaign Optimization

We continuously refine bids, targeting, and creative to maximize performance, improve CPA/ROAS, and scale what works.

 

Performance & Insight Report

We don’t send cookie-cutter automated reports. We deliver tailored insights that highlight key marketing metrics and provide clear, actionable takeaways to guide next steps.

 

 

Success Stories

Here’s how we’ve helped businesses overcome growth challenges and achieve greater performance with Google Ads.

 

 

Overcoming ROAS Plateau to Scale Exponentially

We helped Art of Skin Care break through their ROAS plateau of 4.5 by conducting a deep audit and restructuring their Google Ads account to better align with performance signals. Through a carefully timed segmentation strategy, we preserved valuable AI learning while gradually scaling spend behind top-performing brand and category-level campaigns. As a result, we lifted ROAS to 6 in the short term and continued optimizing toward a 10+ return as performance data matured.

Growing B2B Business Beyond Search Advertising

We helped Custom Ornamental Iron Works transition from a traditional B2B catalog and phone-order model to a more scalable eCommerce experience by enabling Google Shopping ads through a custom-built product feed. This allowed them to fully leverage Performance Max, driving significantly more trackable online purchases without increasing ad spend. As a result, ROAS doubled and the business saw a clear shift toward measurable, conversion-focused performance.

Google AI can optimize, but only humans can recognize when to intervene, redirect, or accelerate. Without human insight, machine learning can take the long road to the wrong destination.

- Anita L.

Frequently Asked Questions

 

Thinking about running Google Ads or improving your current campaigns? Here are answers to the most common questions businesses ask us.

 

 

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What are the downsides of using Google Ads?

These challenges are why many businesses choose to work with an expert or agency.

  • Cost without results if campaigns are poorly managed
  • Steep learning curve for beginners
  • High competition in some industries
  • Ongoing maintenance required to stay efficient

 

How much should I budget for ads and what’s your pricing model?

We recommend starting with a test budget that aligns with the competition and your objectives. Typically $1,500 to $3,000/month are a good starting point. We offer a flat rate that is based on the number of campaigns that we oversee.

 

Do you have experience with businesses like mine?

Yes, we’ve worked with a wide range of businesses across eCommerce, B2B, healthcare, construction, professional services, and more. Our approach adapts to your industry, using proven frameworks combined with customized strategy.

 

What’s your approach to campaign strategy and optimization?

We start by understanding your business goals and customer journey. Then we build a campaign structure that aligns with intent (Search, Shopping, Performance Max, etc.). Ongoing optimization includes keyword testing, bid adjustments, creative testing, and refining targeting to continuously improve ROI.

 

How do you measure success and what KPIs will you report on?

We measure what matters to your business, whether that’s leads, sales, or return on ad spend (ROAS). Common KPIs include:

  • Cost per lead (CPL) or cost per acquisition (CPA)
  • Conversion rate
  • Return on ad spend (ROAS)

 

What kind of results can I expect, and how soon?

Results from Google Ads depend on your industry, budget, competition, and how optimized your campaigns are. Some businesses see results within days; others need weeks of testing and refinement. You can typically expect early data in the first 4 weeks, with more stable performance around the 6–8 week mark.

 

How does Google Ads work?

Google Ads operates as an auction-based pay-per-click advertising platform. Businesses bid on keywords to show their ads to users who are actively searching, browsing relevant websites, or using apps. This allows advertisers to connect with potential customers at the right moment, when they are most likely to take action or make a purchase.

 

Does Google Ads help with SEO?

Google Ads does not directly improve organic search rankings. However, it can complement SEO by driving brand awareness, providing keyword insights, and generating engagement data that helps refine organic strategies. Running paid campaigns alongside SEO often results in stronger overall visibility and growth.

 

How much do Google Ads cost?

The cost of running Google Ads depends on competition, industry, and campaign goals. Local businesses may start seeing results with a minimum ad spend of around 500 USD per month. For eCommerce or businesses targeting larger geographic areas, a minimum monthly spend of 1,000 USD is often necessary to generate consistent traffic and leads.

 

What is a Google Ads agency?

A Google Ads agency is a specialized marketing company that helps businesses create, manage, and optimize advertising campaigns across Google’s platforms, including Search, Display, Shopping, YouTube, and Performance Max. Businesses partner with Google Ads agencies to turn ad spend into qualified leads and profitable sales. For many business owners, mastering Google Ads on their own is time-consuming and complex, which is why outsourcing to a dedicated agency is often the most efficient path to growth.

 

How much does a Google Ads agency charge?

Agency pricing for Google Ads management varies. Some agencies charge as little as $500 USD per month, typically using standardized campaigns and relying heavily on automation. While this approach can work for small local businesses, it often lacks customization options. Agencies that provide tailored PPC management services, including custom strategy, campaign builds, and ad creative development, usually charge around $1,500 USD per month or more, depending on scope and complexity.

 

Why hire a Google Ads agency?

Hiring a Google Ads management company gives you access to certified specialists who know how to maximize ROI through smart targeting, bidding strategies, and ongoing optimization. Instead of spending time and money learning the platform yourself, you benefit from proven strategies, advanced tools, and data-driven insights that improve performance and reduce wasted spend. A professional agency helps your business scale faster while allowing your team to focus on core operations.

 

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Our team will take a close look at your campaigns, website, or analytics to uncover hidden growth opportunities.

 

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