Real Results with Real Business Impact

Connected TV helped Return-It strengthen brand awareness and expand its reach across key regions by delivering its message on premium streaming platforms.

 

 

Achieved an average video completion rate of 99%

Return-It

Achieved a 7.5% website visit rate after watching an ad on TV

Return-It

Contributed to a 50% increase in brand awareness

Return-It

CONNECTED TV ADS THAT PUT YOUR BRAND FRONT AND CENTRE

Connected TV is a performance channel, not traditional TV. Viewers watch intentionally, and brands get both reach and precision. Each impression can be tied to website visits, online purchases, or in-store visits through mobile IDs, device IDs, and household IP data.

 

If you recognize any of these challenges, we can help.

 

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You want premium brand visibility.

CTV places your ads within major streaming apps and smart TVs, giving you unmatched credibility and an elevated viewing experience.

 

You want better targeting than traditional TV.

CTV allows you to target by demographics, interests, behaviours, location, device type, and even retarget site visitors on their TVs.

 

You want measurable results, not guesswork.

CTV tracks website visits, online conversions, and in-store visits influenced by your ads, giving you clear insight into performance.

 

You need cost control and efficiency.

CTV uses a fully optimized digital buying model, delivering TV-level impact with better cost efficiencies than linear television.

 

You’re not sure what creative will work best.

We guide your ad structure, pacing, hooks, and messaging to ensure your video is CTV-optimized from the start.

 

 

Accelerate Learning and Scale With Confidence

Our Methodology

Our CTV methodology is built to accelerate learning, identify winning placements, and scale results with precision.

  • We identify the most effective CTV formats and channels for your audience, from premium streaming environments to niche genre networks
  • We use real-time performance data to quickly identify which audiences, devices, and geographies drive the strongest conversion signals
  • We continuously analyze results to refine frequency, optimize pacing, test creative variations, and improve cost efficiency or cost per mille (CPM) over time

 

 

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WHAT’S INCLUDED

Every Connected TV engagement includes end-to-end strategy, setup, creative consulting, and optimization to improve results month over month.

 

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Research & Strategy

We analyze audience profiles, competitor presence, and industry benchmarks to build campaigns that deliver high-impact reach and measurable brand lift.

 

Conversion Tracking & Campaign Setup

We set up tracking, structure campaigns, define audiences, and prepare creative specifications to ensure your ads launch smoothly and begin generating awareness and conversions quickly.

 

Campaign Optimization & Creative Direction

We refine targeting, pacing, budget allocation, device mixes, and frequency caps to maximize performance. We also provide ongoing creative direction based on viewer behaviour and completion rate data.

 

Performance & Insight Report

We deliver insight-driven reporting that shows how viewers are engaging with your brand and where your CTV campaigns are driving measurable results.

 

 

Success Stories

Here’s how we’ve helped organizations use Connected TV to increase awareness and drive measurable action.

 

 

Driving Contest Participation & Brand Lift

Connected TV introduced Return-It’s contest to a broad audience across premium streaming networks, reinforcing message recall and motivating participants across the province. Using short, high-impact video spots, the campaign supported contest sign-ups, store visits for redemption and ensured consistent visibility in key regions throughout the promotional period.

Reaching Homeowners at Key Decision Moments

We helped Large Appliance Recycling raise awareness among homeowners by running impactful CTV ads across major streaming platforms. Educational messaging improved understanding of the program and increased high-intent website visits. CTV became a foundational awareness channel, strengthening recognition and participation.

TV advertising used to be for the biggest spenders. Now, Connected TV ads are accessible to brands of all sizes. It gives growing brands an edge with premium visibility, precise attribution, and measurable performance that competitors without CTV simply cannot replicate.

- Anita Lo

Frequently Asked Questions

Thinking about CTV advertising or improving your current campaigns? Here are answers to the most common questions businesses ask us.

 

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How much do Connected TV ads cost?

CTV costs vary by audience and location, but most campaigns start at a cost-per-thousand (CPM) of $20–$50. We’ll recommend the ideal monthly budget based on your goals, audience size, desired reach, and tracking needs.

 

Do I need professional video assets?

You’ll need a 15 or 30-second video spot. If you don’t have one, we provide clear creative direction, scripting support, and visual guidelines to help you create a CTV-ready ad. We can also assist with editing when needed.

 

How long does it take to see results?

Most campaigns begin generating actionable data within the first 2 weeks. Full learning cycles typically occur within 30 days, allowing us to refine performance and scale efficiently.

 

What if I've never advertised on CTV before?

We handle everything, from tracking setup to campaign configuration, so you can launch confidently. You’ll receive clear guidance on creative, pacing, and how CTV integrates with your channel/platform mix.

 

How do you measure success on CTV?

While CTV is primarily an awareness channel, we can measure:

  • Website visits
  • Conversion actions
  • Brand lift
  • Store visits
  • Video completion rates
  • Frequency and reach efficiency

 

Request a Free Audit

Our team will take a close look at your campaigns, website, or analytics to uncover hidden growth opportunities.

 

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