Marketing Mantra

The marketing mantra outlines the values and focus of the marketing strategy and the impact on the triangle of choice.  The triangle of choice represents the trade-offs faced when making choices between competing options. The three corners of the triangle represent the following factors:


  • Cost: Cost refers to the investment required to implement the strategy and the financial limitations that need to be considered.
  • Time: Time represents the timeline required to create desired results and is inversely related to the cost.
  • Scope: Scope encompasses the project’s size, complexity, and the level of detail included in the strategy’s objectives. It sets the boundaries and expectations for what will be accomplished.

Explore the impact that different choices have on the time to deliver results, the investment cost and the scope.