By watching the video above, you will learn the following concepts, along with actionable steps for designers:
- The differing motivations between marketing and design
- The full scope of “marketing”, and how design fits into the ecosystem
- How designers can work with marketing teams effectively
- Potential designer “blind spots”
- What constitutes proper project delegation
- How to compensate for inexperienced directors
- Ways to make your design work “sticky” within the organization
Design is a collaborative process. Both commissioner and creator need to come into alignment on what constitutes success. This requires empathy, communication, and assertiveness to guide the process.