By watching the video above, you will learn the following concepts, along with actionable steps for designers:
- The differing motivations between marketing and design
- The full scope of “marketing”, and how design fits into the ecosystem
- How designers can work with marketing teams effectively
- Potential designer “blind spots”
- What constitutes proper project delegation
- How to compensate for inexperienced directors
- Ways to make your design work “sticky” within the organization
Design is a collaborative process. Both commissioner and creator need to come into alignment on what constitutes success. This requires empathy, communication, and assertiveness to guide the process.
Written By:
Darcy McGilvery
Darcy lives at the intersection of art, business, and science. His esteemed work with hundreds of brands spans a mix of marketing leadership, operations, and strategy. Armed with degrees in marketing, psychology, and business, Darcy has obtained a holistic understanding of the modern consumer. His specialties include building marketing systems, content direction, and fostering high-functioning teams.
