Client Success

We work closely with our clients and their organizations to help them increase brand awareness, generate donations, or motivate action with our Google Grant Ads strategies.

 

Non-profit organization — Increased ad spend by 535%

  • We helped IRSSS expand its keyword reach and scale ad performance despite strict bid limits. By analyzing search term data, we identified new high-intent keywords and built additional campaigns to capture more demand. These optimizations helped increase ad spend by 535% while maintaining efficiency under a $2 manual bid cap.

Non-profit organization — Increased traffic by 64%

  • We helped IRSSS improve ad performance by targeting high-intent keywords. By analyzing search term data, we identified and built campaigns around keywords with the strongest intent to engage and convert. These optimizations increased traffic by 64%.

Government stewardship program — Increased conversions by 107%

  • We implemented a diversified mix of campaigns and ad groups to expand reach and drive awareness of the recycling program, while also encouraging location searches that signal recycling intent. This approach decreased the cost per site locator usage by 22%, increased Google Grant ad spend by 151%, and boosted collection site locator usage by 107%.

No Long-term Contracts

Stay in control with simple month-to-month agreements.

Flat-rate Fees

Put more dollars into your campaigns — without extra service charges.

Flexible Budgets

Easily scale your ad spend up or down to match your goals.

Lead Visibility

See who contacted you and assess their lead quality.

Our Methodology to Ads

We setup our Google Ads campaigns to accelerate learning, prioritize high-potential opportunities and scale what works fast.

  • Conversion Tracking: We add micro and macro conversions which assists the Google AI with the correct signals to find clicks
  • Ongoing Reporting: We’ll build a custom Google Dashboard to give your team clear, transparent insight into campaign performance. You’ll also receive detailed monthly reports that highlight key results and help you understand the full impact of your ads.
  • Account Compliance: We will make sure your account stays in compliance maintaining a minimum clickthrough rate of 5%, and keyword quality score of above 2 to prevent account suspension.

1. Grant Application Support

Getting started is simple. We’ll guide you through the Google Ad Grant application process to ensure your account is properly set up and approved.

 

2. Kickoff Meeting

We’ll begin by learning everything we can about your non-profit, then follow up with a tailored Google Ads strategy designed to make the most of your $10,000 grant.

 

3. Keyword Research

We’ll identify keywords that best align with your programs and goals, along with related search terms that signal intent to support your cause. This ensures your campaigns reach the right audience and maximize your grant budget.

 

4. Ad Copywriting

We’ll develop compelling ad copy and visuals to test which value propositions and messages drive the highest engagement and click-through rates, helping your campaigns generate greater awareness and support for your cause.

 

5. Campaign Setup

We’ll launch your campaigns with a strategic foundation designed to capture valuable search term data and expand reach over time. Conversion goals will be configured to measure success and user engagement beyond the click.

 

6. Initial Optimization (First 3 Months)

In the first 90 days, we focus on improving efficiency and assessing what is driving conversions. This includes auditing your campaign setup, refining targeting, testing creative, and reducing wasted ad spend.

 

7. Scale & Grow (Months 3–6)

With a strong foundation in place, we begin scaling strategically. Budgets are adjusted with purpose, new opportunities are explored, and campaigns are optimized for maximum visibility and impact.

 

Campaign Setup & Management Fees

We value long-term relationships and offer affordable pricing tailored for non-profit organizations. Our reduced agency fees provide savings of up to 75% compared to standard campaign management rates.

  • One-time campaign setup fee: $1,000
  • Monthly management fee: $350/month
  • No long-term contracts
  • Free Google Analytics Dashboard for clear, at-a-glance insights — no need to dig through GA4 manually.

Book a Discovery Call

What's Included

Every engagement includes full campaign setup:

  • Conversion tracking, keyword research, ad creative, and ongoing optimization.
  • We structure everything to accelerate learning, improve performance.
  • Scale efficiently through Google’s AI.

Frequently Asked Questions

Thinking of getting the Google Ad Grant or improving your current utilization of the Google Ad Grant? Here are answers to the most common questions businesses ask us.

How long does it take to get set up with the Google Ad Grant?

In practice, the average total time (from start to finish) is often around 3 weeks (≈ 21 days)

What’s your approach to campaign strategy and optimization?

We begin by understanding your organization’s goals and the journey of its potential contributors. Then we build a campaign that aligns with their intent. Further optimization includes testing keywords, adjusting bids, refining targeting to improve the chance of finding a contributor.

What kind of results can I expect, and how soon?

Results from Google Ads depend on your industry, budget, competition, and how optimized your campaigns are. Some businesses see results within days; others need weeks of testing and refinement. You can typically expect early data in the first 4 weeks, with more stable performance around the 6–8 week mark.

Does Google Ads help with SEO?

Google Ads does not directly improve organic search rankings. However, it can complement SEO by driving brand awareness, providing keyword insights, and generating engagement data that helps refine organic strategies. Running paid campaigns alongside SEO often results in stronger overall visibility and growth.

How much do Google Ads cost for nonprofits?

These ads are free because the grant allows nonprofits to spend up to $10,000 per month in Google Ads

Why hire a Google Ad Grant agency?

Hiring a Google Ads management company gives you access to certified specialists who know how to improve your online visibility through smart targeting, bidding strategies, and ongoing optimization. Instead of spending time and money learning the platform yourself, you benefit from proven strategies, advanced tools, and data-driven insights that improve performance. A professional agency helps your organization scale faster while allowing your team to focus on core operations.

Is Google Adwords the same as Google Ads?

Yes, they are the same. Google rebranded Google Adwords to Google Ads in 2018 to reflect their advertising. Their scope has expanded beyond showing only words to include Display, YouTube, Shopping, App, and Discovery ads.