Skillsetter was experiencing success as a software solution for psychotherapy educators. Armed with a disruptive and revolutionary product, it was time to focus on establishing marketing foundations that would set the tone for growth in uncharted industries. It was time to focus on:
Combining Fractional MDS services with Skillsetter’s talented internal team of developers, Able & Howe established Skillsetter’s marketing foundations in collaboration with various trusted industry partners.
Able & Howe gets it done right.
The program began with an audit, strategy, and plan (an “ASP Project”). From there, Able & Howe quarterbacked a sequence of projects—drawing on Skillsetter’s internal team, Able & Howe’s execution team, as well as industry partners. Layer-by-layer, Skillsetter’s marketing foundations were established. This involved:
Completion of ASP Project (audit, strategy, and plan).
Content program initiated.
Completion of brand visualization project.
Initiation of website project
Marketing automation launched.
Association media plan launched.
