The Challenge
Adopted.com needed a collaborative promotional framework to support an evolving strategy and day-to-day operations. The objective was to create awareness and registrations for a single central adoption reunion registry where mutually consenting loved ones can reunite. Adopted.com needed help to:
- Advance promotional and email operations
- Develop a content strategy
- Enhance an existing analytics framework
- Oversee social operations
- Fill and develop function gaps within the organization
- General guidance