How a SaaS Company Acquired a Functional Marketing System Remotely

Adopted.com Case Study

The Challenge

Adopted.com needed a collaborative promotional framework to support an evolving strategy and day-to-day operations. The objective was to create awareness and registrations for a single central adoption reunion registry where mutually consenting loved ones can reunite. Adopted.com needed help to:

  • Advance promotional and email operations
  • Develop a content strategy
  • Enhance an existing analytics framework
  • Oversee social operations
  • Fill and develop function gaps within the organization
  • General guidance

The Results

Year-over-year growth in registrations

A cohesive remote team

Collaboration toward acquiring 1,000,000+ member profiles

profile

"Able & Howe is a core part of our team. They have definitely contributed to our ongoing success in fulfilling our mission. Not only do they support across many marketing functions, but they help to develop our greater system, working cross-functionally with the rest of our amazing team."

~ Katharine Wall, Founder, Adopted.com

How It Happened

Adopted.com has focused on creating a high-functioning remote team for years. Having assembled skilled teams in development, design, systems, research, and product development, Adopted.com looked to Able & Howe to systematically elevate the promotional framework. This involved:

  • High-level promotional guidance
  • Working collaboratively to evolve internal systems in a remote environment
  • Filling both leadership and execution functions in specific areas
  • Assistance with role development
  • Guiding vendors to transition in and out of the company