How a Property Development Company Generated 1,000+ Presale Leads in 4 Months

A Vancouver-Based Property Development Company

The Company

A Vancouver-based full-service real estate development company. Since 2015, they have provided full-scope services with roots planted in construction and development. Committing to innovation and community, they redefine the homeownership journey by offering every buyer a highly personalized, hands-on experience.

The Challenge

The vision was to create an aspirational multi-family real estate development in Port Coquitlam, BC. Following the sold-out success of their first project in the neighbourhood, they aimed to replicate this achievement with their second venture. However, residential sales in the Greater Vancouver region were over 20% below the 10-year seasonal average.

The Goal

In response to this challenge, the company sought to:

  • Rapidly build awareness for their new development
  • Generate high quality presale leads to fuel early interest
  • Ensure that all marketing efforts maintain the bespoke brand image

The Results

The company partnered with our Performance Marketing team to develop and execute a four-month-long strategic lead generation campaign to promote presale registrations for their multi-family property. The results were exceptional:

Generated 1,019 qualified leads

Increased awareness by 367%

Maximized ROI with a cost per lead of only $14.84

Our Key Responsibilities

How Able & Howe helped the company:

  • Developed a comprehensive advertising strategy across the Google and Meta platforms
  • Designed sophisticated ad visuals and copy that showcased the bespoke brand experience while:
    • Optimizing for higher click-through rates (CTRs)
    • Filtering out rental inquiries for improved lead quality
    • Adhering to housing advertising restrictions on both platforms
  • Implemented advanced tracking systems for Meta Instant Forms and standalone landing pages

How it Happened

After our team learned more about Art of Skin Care’s business concerns, we initiated on several projects in order to prioritize and address areas where we can increase revenue output.

Evaluate

  • Google Ads Audit: Conducted a Google Ads audit to identify opportunities for boosting campaign performance and maximizing revenue generation within the allocated budget.
  • Exported and analyzed customer data to establish benchmarks for customer repeat order rates, churn rates, and other key metrics. Identified key factors that strengthen retention and enhance customer lifetime value.

Create

  • Shifted from a non-targeted overall Google Ads performance campaign to a brand-specific new customer acquisition strategy.
  • Transformed non-profitable Meta campaigns into revenue-generating investments.

Evolve

  • Converted Google Ads strategy from a non-targeted overall performance campaign to a brand-specific new customer acquisition strategy
  • Converted non-profitable Meta campaigns into revenue-generating investment

Activate

  • Successfully launched various new brands in the store, achieving a positive advertising ROAS of 4.0 or higher within two months.
  • Restructured and launched Google Ad campaigns that generated a ROAS of 7.0 or higher.

Enable

  • Achieved significant efficiencies, allowing the brand to spend 50% less on ads while generating the same revenue.
  • Redirected ad spend savings towards developing a more user-friendly website experience and enhancing the email marketing strategy.