Return-It is a federally incorporated, not-for-profit organization dedicated to product stewardship, with a primary focus on beverage container management. Our mission is to design, oversee, and enhance systems that collect used packaging and end-of-life products from consumers, ensuring they are properly recycled rather than sent to landfills or incinerators.
Return-It secured a $10,000-per-month Google Ads grant but faced challenges in measuring its impact on consumer recycling behaviors. To maximize the grant’s potential, they sought expert digital marketing strategy and execution to drive meaningful user intent toward beverage container recycling. As a not-for-profit, it was also crucial for them to transition the Google Grant campaign management in-house, allowing them to allocate more of their marketing budget toward high-priority initiatives rather than administrative overhead.
In response to this challenge, the company sought to:
Return-It partnered with the Performance Marketing Team to audit and launch new campaigns. After the implementation of conversion goals to measure user intent to recycle, we optimized their campaigns, and the results were remarkable:
Able & Howe partnered with Return-It to fully leverage their $10,000/month Google Ads grant, ensuring every dollar was optimized to drive meaningful impact. Our approach included:
After our team learned more about Art of Skin Care’s business concerns, we initiated on several projects in order to prioritize and address areas where we can increase revenue output.
Electronic Products Recycling Association (BC)
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