In 2019, mills in British Columbia closed due to softening lumber prices, the pine beetle crisis, and international trade disputes. Acting fast, Hermary’s CEO identified several relevant target industries with similar automation needs as the lumber industry (e.g. meat processing and bakeries). Hermary needed immediate help to:
Hermary earned a functioning marketing system in under a year. Here are some of the core wins during the first 9-months.
"Able & Howe’s process helped us scale our marketing operations from virtually nothing to an effective marketing machine."
Leveraging the in-source marketing model™, Hermary was able to immediately execute on marketing operations while simultaneously building their internal capabilities for future deployment. This involved:
Implementation of CRM and analytics (including training).
Route-to-market channel partner program (including personas and trade show identification).
Trade show planning and development.
Booth design for product soft-launch and pre-trade show marketing.
Product soft-launch, trade show execution (including operationalized playbook).
Revised website, including new messaging and branding.
Marketing Manager successfully hired, onboarded, and trained.
