In 2019, mills in British Columbia closed due to softening lumber prices, the pine beetle crisis, and international trade disputes. Acting fast, Hermary’s CEO identified several relevant target industries with similar automation needs as the lumber industry (e.g. meat processing and bakeries). Hermary needed immediate help to:
- Prepare and execute involvement in US trade shows;
- Create a strong sales-lead pipeline;
- Recruit and build an internal marketing team.