Watch Able & Howe at TEDx
Learn the critical marketing methodology that will elevate your brand. Filmed at TEDxLangara, Darcy McGilvery explains how marketing leadership is critical to brand success.
“We believe businesses that want to scale up successfully need to drive critical aspects of their marketing in-house.”
~ Nancy Ross, Partner, Able & Howe
In-source Marketing Pioneers
Able & Howe was founded as an alternative to the drawbacks of traditional marketing agencies. We grow businesses from within while providing multi-staged career paths for our employees. For both clients and team members, the goal is to empower and enable—not exhaust and shackle.
The result is the In-source Marketing Model™, a familiar take on agency support with the added benefit of real internal growth in your team and ours.
What We’re Good At
Together our team has an extremely diverse background in marketing. From C-level leadership to campaign execution. From global eCommerce to account-based lead generation. From online marketing to offline media. As a fractional CMO company, we are all obsessed with enabling best-practice marketing solutions that compound with time.
Our Team
Able & Howe fills function gaps within your organization, working in a remote-forward environment. We are an open book for methodologies, strategies, and marketing mechanics. Our services are deliberately assembled to align both teams’ motivation toward a common goal: your marketing independence.
Anita Lo
Partner, Performance Marketing
Anita is the epitome of a modern digital marketer; chic, successful, and savvy. Having spent years on the front-lines and in strategy rooms, she has translated her insights into a profound understanding of today’s consumer. Her approach exploits sophisticated data testing to remain adaptive to new trends and digital tools. Aided by her formal education in marketing, Anita specializes in retail, eCommerce, and B2B operations for growth-oriented brands.
Nancy Ross
Partner, Leadership Services
Nancy makes every marketer she encounters better. She does it with an astounding grasp of marketing tech that few will ever achieve, paired with her unwavering desire to share and collaborate. Nancy has provided digital analysis and consultation to over 200 brands, helping them successfully piece together their puzzle across digital and traditional media. She is a true digital storyteller loved by all she encounters.
Jennifer Domansky
Senior Marketing Executive
Jennifer is an experienced Leadership Strategist with over 20 years of proven success on award-winning agency and in-house teams. With a wealth of experience across a wide range of industries; from CPG and Hospitality to Retail and B2B; she is passionate about crafting creative solutions that connect through thoughtful strategy and execution.
Lucy Turner
SENIOR DIGITAL MARKETING STRATEGIST
Lucy is a results-driven digital marketing strategist with a keen interest in combining the creative side of marketing with data-driven insights. She holds a Bachelor of Commerce degree specializing in marketing and utilizes her practical experience to make impactful decisions that drive high-performing campaigns. Lucy’s areas of expertise include digital paid advertising, search engine optimization, and content writing.
Manuel Rodriguez
Marketing Manager
Manuel is a Marketing Manager who has spent the last decade mastering the art of persuasion. From nimble startups to enterprise SaaS brands, and from agency war rooms to in-house think tanks, Manuel has helped businesses cut through the noise and turn campaigns into growth engines. He is fluent in AI, search engine marketing, social media marketing, UX, UI, and data analytics. Every great ad tells a story, and he’s here to write it. Manuel doesn’t just drive traffic; he builds momentum.
Ash Hamedani
Senior Digital Strategist
Ashkan is a Senior Digital Strategist who has spent 15 years mastering the architecture of brand awareness and business growth. From ideation, through to execution, he excels at turning business insights into high-impact digital campaigns. His academic background in Marketing and Business Administration have influenced his unique approach and perspective on digital advertising. As a multi-disciplinary marketer, Ashkan bridges the gap between technical data and people-centric storytelling, transforming marketing budgets into high-velocity revenue engines.
Kevin Lo
Digital Marketing Specialist
Kevin Lo is a Digital Marketing Specialist at Able & Howe, where he combines technical expertise with business insight to help organizations grow. With a Computer Science background from BCIT, Kevin excels at analyzing client needs, uncovering opportunities, and translating complex challenges into clear, actionable solutions.
Our Featured Fractional CMOs
Kathryn
Fractional CMO
As a CMO with a focus on innovation and growth, Kathryn helps brands redefine their identity and uncover growth opportunities. She partners with brands to design innovative new products, services, and experiences that solve human needs, creating value beyond the product itself. She has shaped the future of brands in the CPG, technology, and automotive sectors.
Julie
Fractional CMO
A strategic CMO with 15+ years in SaaS, Julie specializes in developing and executing marketing programs that drive demand, strengthen brand positioning, and align marketing with sales. She stays ahead of emerging digital and social trends, shaping industry thought leadership and delivering impactful go-to-market strategies.
Jim
Fractional CMO
Jim is a growth-minded CMO that has been the driving force behind dozens of success stories for clients across the health care, manufacturing, and not for profit sectors. With thoughtful integration of service architecture and innovation; digital transformation; go-to-market strategies; design; and targeted messaging, Jim improves marketing performance and P&Ls for his clients.
“Able & Howe’s guidance and support are unique and far superior in every aspect. We’ve cultivated a collaborative partnership that has allowed us to take our e-commerce business to new heights. This collaboration has helped us build the skills and strengths of our in-house team.”
~ Eduardo Zepeda, E-Commerce Program Specialist, Purdys Chocolatier
“Able & Howe is a go-to force for marketing leadership, tech, and strategy. Their ability to use data to guide marketing decisions, and even mold departments, is supremely impressive.”
~ DAVE GREENWAY, CFO & DIRECTOR, KOPR POINT VENTURES
“We came to Able & Howe to get our marketing on track. Able & Howe brought clarity to our brand strategy, marketing department, and investment structure. It was just what we needed.”
~ JORAH PORTEOUS, PRINCIPLE, TERREWÄR
“The level of sheer marketing understanding at Able & Howe is extremely noticeable. The exposure and guidance we receive is always impressive and eye-opening.”
~ CARSON GREEN, REALTOR, WALLACE GREEN REAL ESTATE
“Our work with Able & Howe allowed us to spool up our marketing engine quickly and improve our internal marketing literacy.”
~ Lawrence Buchan, CEO, Arbutus Medical
“Able & Howe’s process helped us scale our marketing operations from virtually nothing to an effective marketing machine.”
~ Terry Hermary, CEO, Hermay
"The raw marketing knowledge that Able & Howe brings to the table is unbelievable. Beyond that, they have developed an in-source methodology that is undeniable in its effectiveness. I definitely recommend them as an alternative to an outsourced marketing agency."